Indian Advertising – Major Changes through decades
🕰️ 1. From Functional to Emotional Messaging Then (1940s–60s): Now: Example: From “Nirma cleans clothes” to “Washing powder Nirma” – a jingle everyone remembers. 🧠 2. From Awareness to Aspirations Then: Now: Example: Santoor’s long-running campaign showing evolving Indian women — from homemaker to anchor to singer. 📺 3. From One Channel to Many Platforms Then: Now: Insight: “In the past, […]
Innovation Machine is a machine of low-cost mistakes and deviations – A story of Fenil Ladani.
It was late. Our team wrestled with a design challenge: we needed a vibration sensor, but every option meant extra cost, more I/O pins, and a PCB redesign. It felt like piling bricks on a bridge we were still trying to build. Enter Fenil Ladani, our quietly brilliant engineer. He didn’t reach for datasheets or expansion boards. […]
How I got 140,000 Likes in Linkedin ?(Highest for that month for a post).
I started building my father’s website , to set him up for a post-retirement engagement in his favourite subject – Astrology . He has been learning Astrology but he kept his knowledge to himself. Check the website here: www.shantaram.online. I needed visitors for my father’s website. I chose Linkedin. After experimenting with posts on Linkedin […]
How a Game Developer in my office solved a 200 year old Graph Theory(Math) Problem?
Back when I was building my startup, I met Kuldeep—a developer who loved tinkering with Unity. At the time, he was fascinated by game development, mostly because that’s what everyone around him was doing. His seniors were into game engines, visual effects, and gameplay physics—so naturally, he followed that path. We were working in the same space—not […]
Filing Patents from Ahmedabad: What We Learned the Hard Way
When you’re building deep tech products outside India’s metro innovation hubs, you’re not just solving technical challenges—you’re also navigating infrastructure gaps. One of the hardest things we did as a startup based in Ahmedabad was filing our patents. Unlike Delhi or Mumbai, the two main Intellectual Property (IP) hubs of India, Ahmedabad doesn’t have a strong bench of high-quality patent […]
Genghis Khan: The First Disrupter – How a Nomad Shaped a new world.
Gengis – How a Nomad Shaped a new world. Disclaimer: It is crucial to acknowledge the immense brutality and immense loss of life associated with Genghis Khan and the Mongol Empire. Estimates suggest approximately 40 million deaths, or about 10% of the world’s population at the time, which would be equivalent to 800 million people today […]
Siddhartha Lal’s Marketing Genius
Siddhartha Lal’s leadership at Royal Enfield transformed the brand from a struggling relic into a global cult icon. By focusing on marketing strategy—brand positioning, targeting youth, building a passionate community, and expanding globally—Lal turned Royal Enfield into the dominant player in India’s mid-size motorcycle segment and a growing international force. Key Marketing Challenges Strategic Marketing […]
Not Mainstream Economics – A Book Review of ‘The Deficit Myth’ , modern monetary theory.
Stephanie Kelton’s “The Deficit Myth: Modern Monetary Theory and the Birth of the People’s Economy” offers a paradigm-shifting reinterpretation of government finance and economic policy. The book aims to debunk deeply ingrained myths about government spending, deficits, and debt, which Kelton argues have unnecessarily constrained policymakers and prevented the pursuit of critical societal goals. At its […]
It’s always easier to want things than to make them, the dynamic truth that runs Human Economies.
By all accounts, we live in an age of infinite demand. People want more — more experiences, more income, more convenience, more justice, even more meaning. Yet if there’s a constant in human history, it’s this: wanting is cheap. Making is hard. This is not merely a moral observation. It’s a structural truth that defines both […]