Raja-Krishna

OpenAI’s Gambit: From Non-Profit Ideal to Google Challenger

OpenAI, now a leader in generative AI, began with a clear, strategic aim: to challenge established giants like Google. AI’s trajectory is always a “product of human choices,” making OpenAI’s journey from non-profit to powerful entity a compelling example of human-driven competition. Co-founded by Elon Musk and Sam Altman, OpenAI’s initial vision was to create […]

 Emergence, or the Illusion Thereof

What Large Language Models Seem to Do — and What They Truly Don’t We are living in a moment of extraordinary enchantment — not unlike that of the ancients who first saw shadows dancing on the cave wall and mistook them for truth. Today’s shadows are shaped by statistical models. They complete our sentences, answer […]

Indian Advertising – Major Changes through decades

🕰️ 1. From Functional to Emotional Messaging Then (1940s–60s): Now: Example: From “Nirma cleans clothes” to “Washing powder Nirma” – a jingle everyone remembers. 🧠 2. From Awareness to Aspirations Then: Now: Example: Santoor’s long-running campaign showing evolving Indian women — from homemaker to anchor to singer. 📺 3. From One Channel to Many Platforms Then: Now: Insight: “In the past, […]

How I got 140,000 Likes in Linkedin ?(Highest for that month for a post).

I started building my father’s website , to set him up for a post-retirement engagement in his favourite subject – Astrology . He has been learning Astrology but he kept his knowledge to himself. Check the website here: www.shantaram.online.  I needed visitors for my father’s website. I chose Linkedin. After experimenting with posts on Linkedin […]

How a Game Developer in my office solved a 200 year old Graph Theory(Math) Problem?

Back when I was building my startup, I met Kuldeep—a developer who loved tinkering with Unity. At the time, he was fascinated by game development, mostly because that’s what everyone around him was doing. His seniors were into game engines, visual effects, and gameplay physics—so naturally, he followed that path. We were working in the same space—not […]

Filing Patents from Ahmedabad: What We Learned the Hard Way

When you’re building deep tech products outside India’s metro innovation hubs, you’re not just solving technical challenges—you’re also navigating infrastructure gaps. One of the hardest things we did as a startup based in Ahmedabad was filing our patents. Unlike Delhi or Mumbai, the two main Intellectual Property (IP) hubs of India, Ahmedabad doesn’t have a strong bench of high-quality patent […]

 Genghis Khan: The First Disrupter – How a Nomad Shaped a new world.

Gengis – How a Nomad Shaped a new world. Disclaimer: It is crucial to acknowledge the immense brutality and immense loss of life associated with Genghis Khan and the Mongol Empire. Estimates suggest approximately 40 million deaths, or about 10% of the world’s population at the time, which would be equivalent to 800 million people today […]

Siddhartha Lal’s Marketing Genius

Siddhartha Lal’s leadership at Royal Enfield transformed the brand from a struggling relic into a global cult icon. By focusing on marketing strategy—brand positioning, targeting youth, building a passionate community, and expanding globally—Lal turned Royal Enfield into the dominant player in India’s mid-size motorcycle segment and a growing international force. Key Marketing Challenges Strategic Marketing […]